Overview
At ASUS, I was responsible for the creative direction and design of marketing materials across the Nordic market. My work spanned digital campaigns, social media, OOH, print, retail, and event visuals. A key task was to develop the key visual for each product launch, which became the foundation for all campaign assets.

Challenge
The main challenge was to create visuals that were not only eye-catching and engaging, but also strategically aligned with business goals like driving conversions, increasing brand awareness, and supporting sales growth. Each campaign required a design system flexible enough to work across multiple channels, while still maintaining a strong and recognizable identity.

Process
I was involved throughout the entire campaign cycle from concept development and content planning to design execution and post-campaign evaluation. By adapting the whole key visual across platforms such as e-commerce, retail, digital ads, social media, print, and event materials, I ensured consistency and coherence at every touchpoint.

Outcome
The result was a series of visually cohesive and strategically effective campaigns that supported successful product launches in the Nordic market. Through this work, I developed particular strengths in art direction, typography, and visual storytelling, often complementing design with photography and film production to create more dynamic brand experiences.