As a final project at the school Medieinstitutet a digital campaign was developed for Skansen and the Baltic Sea Science Center. The aim was to increase the number of visitors after the pandemic and create awareness of the Baltic Sea ecosystem and environmental challenges.

The campaign idea was based on giving the wildlife of the Baltic Sea a "voice". Through a light and personal tone, the species themselves would be able to tell about their environment, which made the message more accessible and engaging for the target group.

The creative expression was inspired by the environment of the aquariums. OOH videos in public transport and ads in social media were used to arouse curiosity and attention. Posts on Instagram highlighted various species that can be encountered at the Baltic Sea Science Center.

The campaign was aimed at families with children and nature-interested adults aged 25–45. The goal was both to attract more visitors to the exhibition and to increase the public's knowledge of the diversity of the Baltic Sea and the threats the sea faces.